Sales force assessment
We conduct comprehensive sales force assessments for direct, retail and wholesale channels of distribution. Our approach includes focus groups, one-on-one interviews, on-the-job observations, questionnaires, and surveys. The purpose of the assessment is not only to determine whether the presenting problem is one that can be solved through training and the required focus, but also to provide clients with information to identify the gaps between performance and expectations.
In the retail industry, we also offer a network of specially trained secret shoppers who use a unique assessment tool designed by Global Learning Link. Through this comprehensive assessment, we provide the client with in-depth information on the sale staff's customer service, selling skills, product knowledge, adherence to company policies, and opportunities for improved performance. We also offer feedback on the store environment and what it feels like to be a customer in the environment.
Following the assessment, clients receive an extensive report including actionable recommendations regarding training, compensation, management issues, company policies, and customer service aimed at building on strengths and solving problems.
We offer a seven-step process, The Luxury Touch, to assist luxury retailers in achieving the level of service their customers expect. Contact us for more information about The Luxury Touch.
Clients in this area include luxury brands like Steuben, Baccarat, Bulgari, Lladro, Piaget, Asprey, David Yurman, and Breitling.
Customized instructional design
Global Learning Link provides customized training programs for a variety of employee groups including sales, customer service, line supervisors, and management. If a client prefers to own the copyright privileges course, Global Learning Link will design and write complete course materials, including leaders' guides, participant materials and PowerPoint slides. We also offer certification through a Train-the-Trainer program.
We partner with our clients to develop a tailored approach to improving the skills and knowledge of the target audience. Additionally, we provide updates to the training as required and ongoing certification of new in-house trainers, whether they are professional trainers or peer trainers, such as line managers and supervisors.
Our courses are designed to be highly interactive, giving participants the opportunity to practice skills in the safety of the classroom environment. All case studies, role plays, and practice exercises relate directly to the real life situations participants face every day so they can easily transfer skills to their jobs once they leave the classroom.
Courses are available in half-day, and one, two, and three-day formats. They can be timed in phases or modules or delivered all at once depending on participants' availability and client preference.
This approach is recommended for clients having a large group of employees to train because a client can then duplicate the program materials as often as necessary and use it for many years to come.
Implementation & delivery
Global Learning Link is also available to deliver on-site customized training. We design the course and provide the participant materials, as well as reinforcement and follow up to measure the impact of training on your employees' performance
Follow up and reinforcement
Not only do we make specific recommendations to clients for reinforcing any training we provide, but we also provide reinforcement tools, such as follow-up case studies, online quizzes and customized reinforcement modules, iPod downloads, DVDs and tapes to help participants continue to learn once they have left the classroom.
In the case of retail clients, we recommend and provide follow up mystery shopping as a way to provide feedback on how well the participants are using the training out on the selling floor.
Sample course titles
Listed below are sample titles of courses that Global Learning Link has designed and delivered for a variety of companies:
Account Development Strategies
Orchestrating a Complex Team Sale
Secrets of Successful Sales Negotiating
Developing New Business from Current Clients
How to Close a Sale Efficiently and Effectively
Managing Complex Accounts & Priorities
Listening to Customer's Cues
Selling Skills for Consultants & Service Professionals
Motivating Your Staff to Success
Making Sales Presentations like A Pro
Writing Powerful Proposals to Get Results
Introduction to Results-oriented Sales Writing
Advanced Sales Writing
Prospecting & Cold Calling: Techniques for Success
Time & Territory Management
Selling Is Not A Four Letter Word
Sales Versatility: Speaking the Same Language as Your Client
Basic Sales Management Skills
Effective Face-to Face Coaching
Long Distance Coaching to Improve Performance
Improving Sales Performance Through Standards
Managing A Remote Sales Force
Managing Dealer/Distributor Relationships
Making the Best Use of Technology to Manage Long Distance
Goal Setting and Sales Performance
Collaborative Communication: Achieving Success Together
Interviewing Skills: Hire the Best Person for the Job
Empowering Delegation & Coaching
Business Writing Basics
Effective Facilitation Skills
Negotiating for Success
Presentation Skills for Managers
Team Leader Skills
Mentoring: Enhancing Individual Potential
Internal Consultation Skills
Skills for Successful Supervisors
Conflict Resolution Skills
Dealing with Difficult People
Executing Your Plans Successfully